Made in France et Ailleurs Webinar

 

Date/Horaire
23/09/2026
18h00 - 19h30 Europe/Paris


Made in France et Ailleurs Webinar with Mohammad Ehteshamul Haque « Reading Between Cultures: A Lens for Indian, French and South Korean Business Writing »
Business writing carries a cultural signature that most frameworks leave unexamined. When Culture Collides with Language’s reading lens has four moving parts.
  • The first is a comparative diagnosis across twelve cultural dimensions, anchored on the writer-responsible and reader-responsible axis, which asks whether the author or the reader carries the burden of clarity.
  • The second reads cultural logic: the philosophical drivers beneath a style, its politeness protocols, its rhetorical preferences and its orientation to time.
  • The third turns to writing architecture, tracing how those forces settle into a national document form, from the opening sentence and the flow between ideas to tone, evidence and overall structure.
  • The fourth calibrates for context, weighing the individual, the organisation, the relationship and the task, since a national pattern rarely survives contact with a specific desk unchanged.
  • Two contrasts put the lens to work. Against India, a higher-context French style meets Indian norms of directness and deference, with politeness strategies doing much of the lifting. Against South Korea, two cultures often filed together as ‘high-context’ pull apart: French documents reward conceptual framing and elaboration, while Korean ones lead with hierarchy and face-work. Attendees leave able to place a document’s origin and adapt their own writing in turn.
Mohammad Ehteshamul Haque leads Asia Pacific operations at Digital Control, following two decades of cross-border work in heavy industry across India, the Middle East, Russia and China. At Digital Control he opened the company’s first offices in India and Russia, and later established its Virtual Reality and DevOps teams in India. The pandemic moved negotiations and reviews onto the screen, where small misreadings turned expensive, and five years of work on that problem produced When Culture Collides with Language. He trained as a Mechanical Engineer at Aligarh Muslim University, studied Management at the Indian School of Business, and is an INSEAD alumnus, having completed the year-long INSEAD Leadership Programme for Senior Executives (ILPSE) – India.